My journey into marketing and brand strategy began in the world of performing arts, where I first fell in love with storytelling and the magic of connecting with audiences. Growing up on stage taught me how to capture attention, evoke emotion, read the room and adjust in real time—skills that continue to drive my approach to brand-building today.

After graduating with honors from Boston University’s renowned Advertising program, I’ve had the privilege of working with industry-leading brands like The New York Times, P&G, and Fiverr, where I’ve developed campaigns that blend creativity with strategy to drive real impact.

From leading cross-functional teams to designing full-funnel marketing initiatives, my focus has always been on creating cohesive experiences that leave a lasting impression across both B2B and DTC landscapes. Today, that same focus shapes a more specialized practice: CRM and lifecycle marketing, backed by a HubSpot Marketing Hub Certification.

I partner with business owners and marketing leaders who want more than a one-off campaign — they want a retention system that still sounds like their brand. Whether you need strategy, hands-on execution, or both, I'll help you build something that keeps working long after the first sale.

Let’s connect and explore how we can create a customer experience worth coming back for.