Success Stories on Fiverr
SMALL BIZ SUCCESS STORIES GARNER 842M+ IMPRESSIONS
A performance campaign celebrating real small businesses reached over 842 million impressions, supporting Fiverr’s community while driving new user consideration and conversions.
Overview
Tasked with creating testimonial-style ads for Fiverr’s Performance Marketing division, I developed a series of TV, social, and digital assets showcasing inspiring stories of real small business partnering with freelancers on Fiverr. This initiative targeted both the US and German markets, aligning with the Fiverr’s commitment to empower anyone to grow their business, brand, or dreams.
The challenge
The challenge was to create testimonials that were as inspiring and dynamic as the business owners themselves. Rather than using a standard testimonial format, we aimed to craft content that authentically captured each owner’s personality, held viewers’ attention, and elevated Fiverr’s storytelling approach—all while integrating strong branding throughout.
Key contributions
Strategy Development
360 Channel Planning (TV, Social, YouTube Pre-roll, Google Display & Video 360)
External Vendor Management
Budget Management
Creative Process Stewardship
Cross-Functional Team Coordination
Measurement & Reporting
Approach
Human-centric Discovery Process: I began by identifying standout small business that were using Fiverr to fuel their growth. Through in-depth interviews, I explored each business owner’s personal journey, motivations, and experiences working with Fiverr freelancers. I uncovered how they leveraged key services—from design and marketing to content creation—and the transformative impact these collaborations had on their businesses.
Authentic Storytelling: We filmed at locations meaningful to them—their favorite parks, local landmarks, and even their own workspaces—capturing each business owner’s personal style and authenticity. This approach allowed us to feature not just the businesses, but the heart and personality behind them. By showcasing these entrepreneurs in relatable settings with the tools they use every day, the campaign resonated with a wide audience and inspired other entrepreneurs and small business owners.
Omni-channel Amplification: To maximize impact, we developed custom assets for each channel, including social, YouTube, Google DV360, and broadcast. Multiple video versions were created to spotlight specific Fiverr services, attracting prospective new users searching for targeted solutions and ensuring relevance across platforms. To further enhance performance, we A/B tested animated and non-animated versions to bring each story to life.
Results
Significant Visibility and Investment: The broadcast videos alone reached over 842 million impressions with $1.5M+ in media spend, significantly increasing visibility for the small business owners featured and amplifying Fiverr’s commitment to supporting entrepreneurial success.
Meaningful Audience Connection: By showcasing authentic stories across broadcast, social, and digital platforms, the campaign resonated with a community of ambitious entrepreneurs, reinforcing Fiverr’s role as a trusted partner for business growth.